The Apple 2018 iPhone Event Live Blog (Starts at 1pm ET)

Is the iPhone Xs Max Apple's biggest phone yet

Is the iPhone Xs Max Apple's biggest phone yet

The Cupertino-based company is expected to unveil three new iPhones tomorrow including 5.8-inch and 6.5-inch OLED-equipped iPhone Xs handsets and a 6.1-incher with an LCD screen. Apple has been routinely posting record quarters, including $53.3 billion in revenuein the most recent quarter.

Despite the cost, over 42 percent of current iPhone owners in the United States are planning to upgrade to whatever Apple announces today. What's happening to Apple's cheaper, traditional phone models?

Apple has also improved the camera system, as the iPhone Xs will ship with a 12-megapixel wide angle camera with an all new sensor (f/1.8), a 12-megapixel telephoto camera (f/2.4), and improved True Tone flash.

Apple recently tweeted that they will be live streaming the event on their Twitter - now we can window shop and live tweet, score. The most affordable would be called the iPhone XR and the most expensive - iPhone XS Max.

But with President Donald Trump pushing for more tariffs on Chinese goods, Apple faces legitimate questions about whether it will need to bump up prices for some of its products - and whether that could turn some consumers away. There is also an Events app for all the Apple TV owners that can be downloaded from the App Store.

And now we come to perhaps the most important feature for many users: battery life. There's really no point for Apple to continue to limit the outlets it streams to. We're past the point where we expected to see anymore significant leaks.

"I think that in the long run the watch will be a much larger business than people give it credit for; where Apple can iterate and grow", analyst Stephen Baker of NPD said.

Apple chief executive Tim Cook has touted fitness and health features of the company´s smartwatch, which dominates that market.

Earlier this year, Apple became the first publicly traded company to reach a one trillion dollar market value.

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