Facebook built an AI which can identify offensive memes

Facebook's new Rosetta AI can read memes

Facebook's new Rosetta AI can read memes

As a large number of posts are being posted on the social media, Facebook's moderators aren't able to review the content of the memes while they are being posted, creating a lot of fuss related to offensive posts. The system is capable of processing over a billion images a day.

Facebook has struggled in the past to adequately identify hate speech or misleading information and in documents seen by Motherboard, Facebook's own training material incorrectly said that an image of the 2010 quake in Jeiegu, China was a picture of a Myanmar genocide. For the second part, a text recognition system recognises the text in the detected regions and transcribes it into something that can be read by machines. So, the company went and developed a large-scale machine learning system named Rosetta to better understand memes.

Facebook says that Rosetta has already been widely adopted within various teams at the company and with Instagram, and noted that the text extracted from images is also being used in various machine learning models, such as those to improve its photo searching features.

The system is also being used to improve the accuracy of classification of photos and video in users' News Feeds in order to prioritize more personalized content. But, many pages are misusing the memes in an offensive way that is not appropriate.

The system will be used across Facebook and Instagram.


Rosetta is here to solve a problem that has plagued Facebook for quite some time.

From Myanmar to Sri Lanka and even India, Facebook's inability to stop the free flow of hate speech has had disastrous consequences.

Accused of not doing enough to unearth and block these unsafe accounts, the company went face to face with Congress last week to discuss content moderation policies and security practices to keep users safe.

The company has begun removing accounts to "stop the spread of hate" and continues to do so if it discovers disinformation with the intention to encourage violence. With Rosetta's help, this removal process will hopefully become much more efficient. This is additional to its previous measures that banned actual calls for violence.

Recommended News

  • Dele Alli and Hugo Lloris ruled out of Liverpool match

    Dele Alli and Hugo Lloris ruled out of Liverpool match

    The most important is that everyone can make a mistake and he is suffering a punishment and also a feeling that society translates to him.
    The New $1,449 iPhone Won't Include A Free Headphone Dongle

    The New $1,449 iPhone Won't Include A Free Headphone Dongle

    But remember, Apple used LCD screens up until last year's iPhone X , so longtime fans shouldn't feel the need to rebel. The dongle, or an adapter, allows users to connect a pair of 3.5mm headphones into a lightning jack.
    Trump approves emergency declaration for NC ahead of Hurricane Florence

    Trump approves emergency declaration for NC ahead of Hurricane Florence

    A satellite image shows Hurricane Florence spinning in the Atlantic Ocean Monday morning, September 10, 2018 . States of emergency have been declared in North and SC as well as Virginia in readiness for Florence.
  • New Fish Species Discovered Deep In The Ocean

    New Fish Species Discovered Deep In The Ocean

    Make pictures of animals, the researchers were able with the help of two deep-water devices equipped with HD-cameras and traps. A massive global team consisting of 40 scientists launched an expedition to one of the deepest places on Earth.
    Alan Wake Is Becoming a TV Show

    Alan Wake Is Becoming a TV Show

    Alan Wake wanted to be a TV show nearly as much as it wanted to be a creepy, ghost-laden horror game. "That was Sam's vision". Lake said there's now "no news" to share about an Alan Wake 2 game, even though he said making one would be "a dream" of his.
    Sue Bird and the Seattle Storm Win 2018 WNBA Championship

    Sue Bird and the Seattle Storm Win 2018 WNBA Championship

    They also passed on Victoria Vivians and Kia Nurse in the draft and put their faith in rookie guard Ariel Atkins. So for me to be here now, not that I didn't enjoy the other ones, but I'm just truly enjoying this right now.
  • Assassin's Creed III & Liberation Remastered Coming In The AC Odyssey Season Pass

    Assassin's Creed III & Liberation Remastered Coming In The AC Odyssey Season Pass

    Follow Aveline's story as she battles Spanish forces in the American south to win freedom for her land and people. Some of the digital bundles have an early access perk that will allow you to start playing on October 2.

    Hurricane Florence begins battering the Carolinas

    Water from Neuse River floods houses as Hurricane Florence comes ashore in New Bern, North Carolina, September 13, 2018 . Wild horses in the Rachel Carson Reserve in Beaufort, North Carolina will fend for themselves during Hurricane Florence.

    Governor Deal issues State of Emergency across Georgia

    A sign is seen on a boarded up vacation rentals office near Wrightsville beach, North Carolina on September 12, 2018. But it's such a large storm that the rain will keep coming down in the region no matter where it wanders.
  • Xherdan Shaqiri speaks out on lack of playing time under Jurgen Klopp

    Xherdan Shaqiri speaks out on lack of playing time under Jurgen Klopp

    He plays more centrally for Switzerland, so maybe that's something going forward for Liverpool also. "That has to be our aim".
    Carolina Braces for Florence Storm Surge

    Carolina Braces for Florence Storm Surge

    Hurricane Florence is shaping up to be a frightful storm, and it does not look any better when you look at it from space. Cheryl Browning lives with her husband and son, who has terminal cancer, in Richlands, North Carolina.

    Hurricane Florence is a "horrific nightmare" for meteorologists tracking the storm

    Despite the drop in maximum sustained winds, forecasters stress that this hurricane is not to be taken lightly. Despite days of warnings to evacuate, some residents are staying put - even if they don't want to.

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.