Apple iPhone XS Max: First impressions

An iPhone Xs in front of an iPhone Xs Max

An iPhone Xs in front of an iPhone Xs Max

Let's face it, that phenomenal 6.5-inch display and wider stereo sound mean that the iPhone XS Max is going to be a great multimedia companion and you'll want to ram it with music and video. While we still don't know what the R stands for (Regular, Rookie, Rad?), it's obvious this is the iPhone for Apple fans with a smaller budget, with a design that isn't quite as flashy, a single 12-megapixel camera and a 6.1in LCD display.

If the "Portrait Mode" impressed you before, it now allows you to shoot with "professional-level bokeh", and adjust the depth of field of your photographs both during and after image capture. So you've got the impossible-sounding 3 million-odd pixel OLED display, new A12 Bionic processor, dual SIM support and 12MP dual lens main camera.

So mark your calendars, if you're ready to pay Apple's highest price point yet, the new phones will be out in Malta on September 28th.

The improved front camera also kicks up the fun of Animoji, now letting you customise your own animated likeness with "Memoji" in iOS 12. While the iPhone X, XS and XS Max have pressure-sensitive 3D Touch screens that activate the flashlight or camera when you press down hard, the iPhone XR only has haptic feedback.

Apple also introduced a fourth generation of Apple Watch with a major redesign - and a series of features created to improve its performance as a medical and health device. It supports Qi-standard wireless charging and fast charging as well - up to 50 per cent charge 30 minutes.


Apple revealed its three new iPhones on September in an event at the Steve Jobs Theater in its Apple Park HQ. Pre-orders will start on October 19th and the phone will hit store shelves on October 26. The 512GB iPhone XS Max will put a €1,300 dent in your pocket.

Also featuring an all-screen design, it actually has a larger screen than the iPhone XS, coming up to 6.1-inches.

The iPhone Xr is also splash and water resistant, with a rating of IP67, and will also come in six new finishes: white, black, blue, yellow, coral and the exclusive (PRODUCT) RED edition, which helps raise awareness and inspire action to fight HIV/AIDS. The process by which the smartphones will be able to receive and make calls from both SIMs, which Apple calls it the Dual SIM Dual Standby technology.

They start at $599 with Global Positioning System, and $749 with Global Positioning System and cellular.

Display While competition is now offering nearly near-bezel less screens, Apple isn't promising any such thing with the new line of iPhones.

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