Apple iPhone Xs, iPhone Xs Max Pre-Orders Are Now Live

Apple shows off costliest iPhone yet

Apple shows off costliest iPhone yet

"What the hell is wrong with you, Apple? women. buy. smartphones". There's an intro video for the watch as well. Here's a three-way comparison between the new models: iPhone XS Max vs. iPhone XS vs. iPhone XR. And don't miss out on the first benchmarks, which reveal the RAM capacities (something that Apple traditionally omits from official info). It offers a similar design as the more expensive XS models, albeit in an aluminium and glass combination (not stainless steel) and offers a lot of the same features at three-quarters of the price.

The reason why not is very simple: the iPhone XR, which will be out in a month, is substantially cheaper and better than the iPhone X. Sure, it has an LCD screen rather than the theoretically better OLED, but Apple's LCD screens have always been fantastic, and nothing is about to change. The Max model looks to be about the size of the iPhone 8 Plus, though the screen size is much larger.

The iPhone XR, iPhone XS, and iPhone XS Max all feature the same 7-megapixel camera on the front to power Apple's TrueDepth Camera system for Face ID.

Price is probably the biggest consideration for most people, and the iPhone XR has the iPhone XS beat in terms of price. The iPhone XS and XS Max both do have a telephoto lens, so those phones can achieve 2x optical zoom, and then a 6x digital zoom on top of that.

If you're like me and want the best new iPhone every year, I have one word for you: upgrade. We have listed all of them below. Apple is either trying to spare the cost of those or knows for a fact that iPhone owners don't use them and prefer Apple's Lighting or wireless earphones. Of course, owning the new, shiny gadget is always fun and exciting, but getting more mileage from your current iOS device means you're saving yourself money and helping the environment. You're leasing it and, if you continue to upgrade each year after 12 months, you never really pay down the full cost, which would otherwise take two years. And Apple's LCD tech is still great, so ditching OLED for LCD wouldn't be hard.

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