Fiat workers strike over Ronaldo signing

Fiat workers livid over Juventus' blockbuster deal with Ronaldo

Fiat workers livid over Juventus' blockbuster deal with Ronaldo

Real Madrid midfielder Luka Modric thanked Cristiano Ronaldo for his extraordinary contribution to the club as he rued the star forward's sale to Juventus. "The owners should invest in auto models that guarantee the future of thousands of people rather than enriching only one".

The union added that it was "unacceptable" that while Fiat Chrysler workers were making "huge economic sacrifices", millions of euros were being spent on the purchase of a player.

For the USB union, the decision means Fiat is missing out on investment.

If Ronaldo can lead Juventus to the UEFA Champions League final, the media exposure for that year alone would be worth about $US58.3 million, according to Eric Smallwood, president of Apex Marketing Group.

It certainly didn't help the debate when Ronaldo left United to join Madrid and the pair constantly played against each other and the same opposition. Portugal made the last 16 of the tournament, in stark contrast to Italy, who failed to qualify for the first time since 1958.

Fiat factory workers in Italy can think of a few things they'd rather see their owner spend $US130 million ($176 million) on than Cristiano Ronaldo.

In addition to controlling Ferrari NV and Fiat Chrysler through a holding company, the Agnelli family owns a majority stake in the Turin-based soccer club, and the union representing the players said the money should have been reinvested into the cars, Bloomberg reported.

The USB union confirmed Thursday it has called a three-day strike from Sunday at the Fiat plant in the southern town of Melfi in protest.

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