Build-A-Bear shuts down 'pay your age' discount after 'overwhelming' crowds

You can pay your age for a furry friend at Build-A-Bear Workshop for Pay Your Age Day

You can pay your age for a furry friend at Build-A-Bear Workshop for Pay Your Age Day

Shutting down the lines, even for safety and operation concerns, alienated customers and hurt the Build-a-Bear brand, says Neil Saunders, Managing Director of GlobalData Retail.

The entire store's collection of toys, including popular licensed characters, will be made available at the event. We have closed lines in our USA and Canada stores.

The company is working hard to make it up kids, issuing a statement that said in part, "We distributed vouchers to Guests, who were present in lines, to be redeemed for a future purchase".

Attention parents, grandparents and caregivers: Build-A-Bear is about to get a lot less expensive, but only for one day. The promotion did not require customers to stay and stuff the animal in order to take advantage of the deal, as they had the option to buy their new furry friend unstuffed and come back later to stuff it.

There are four build-a-bear workshops in Connecticut - Westfarms Mall in Farmington, Buckland Hills Mall in Manchester, Westfield Mall in Trumbull, and Danbury Fair Mall in Danbury.

"I figured there would be a line but I was not expecting this much of a line", Cleveland resident Tammy Waldron said.

With so many more people showing up than anticipated, some were asked to leave after already waiting for hours.


Line at Arrowhead Mall for "pay your age" promotion.

"It is our honest desire for all of our Guests to enjoy the best Build-A-Bear experience possible".

Later Thursday, the company said it distributed vouchers to customers in line that can be redeemed for a purchase through August 31, the chain said.

Massive lines appeared outside Build-A-Bear workshops in the U.S., Canada and the UK.

Selena Torres, 3, waits for her unicorn to be filled Thursday by Tatiana Collado at the Build-A-Bear Workshop at Columbia Center mall in Kennewick.

He sent video of the large crowd "running half way around the mall". "We understand this is disappointing".

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