Target Apologizes for 'Baby Daddy' Father's Day Greeting Cards

The anger prompted a response from Target on Monday

The anger prompted a response from Target on Monday

There are plenty of black men that are EXCELLENT FATHERS, not "baby daddies"!

One woman posted one of the cards on Facebook with the comment "You CANNOT be serious Target!". Saunders wrote alongside the picture of the card. "Happy Father's Day." In addition, Target had the nerve to sell the card.

Saunders was just one of several shoppers who posted photos of the card on social media.

Both the verified American Greetings and Ask Target guest services Twitter accounts responded to the concerns, apologizing for what they say was "intended to be a playful husband card".

American Greetings, which manufactured the card, also issued an apology.

When Takeisha Saunders found the card, meant for Father's Day, at her local Target in May, she took to Facebook to express her disappointment.

Target, however, was already working to remove the card from some 900 stores following complaints on social media. Said Target, "It's never our intention to offend our guests with the merchandise we provide".


The front of the card simply said "Baby Daddy" and featured an African-American couple.

'It's a term used to describe a deadbeat or absent parent.

Target is yanking the cards.

However, not all Target shoppers were as angered by the retailer's controversial "Baby Daddy" cards, with some appearing to find them more amusing than offensive.

"However, we now see that the front page, taken out of context, can communicate an unintentional meaning that we are strongly against perpetuating", a company spokesperson emailed. We appreciate the feedback and apologize. "Please accept our sincerest apologies and know we will do better in the future".

"I am glad Target is showing they actually listen to their consumers and want to make it right", she told Buzzfeed.

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