IHOP flipping brand to IHOB

Say Goodbye To IHOP & Hello To IHOB, Whatever That Is

Say Goodbye To IHOP & Hello To IHOB, Whatever That Is

What will the "b" stand for?

But Deb Gabor, CEO of Sol Marketing, disagrees, and says flipping the "p" in the name is all in good fun. People started to wonder if the b stood for breakfast, brunch or bacon, which would make sense, but others said perhaps the new identity had other possibilities such as bitcoin, beer, broccoli, burritos or even break dancing. Its curious customers would have to wait until June 11 to find out.

It is unclear whether the name change would be permanent but IHOP rep Stephanie Peterson confirmed to Fox News that it is taking place. Now, we're flippin' our name to IHOb. Across the Middle East, Pepsi is known as "Bebsi". International House of Gravy?

So for many Arabs, IHOP has always been known as IHOB.


"Did an Arab person take over IHOP?" asked Fatima Syed, a reporter on the Toronto Star newspaper. Believe it or not, there is actually a massive concern about the name change on Twitter, ranging from conspiracy theories to "insider scoops". The change could be prompted after Dine Brands Global, the parent company of IHOP, announced in late February that it would close 30 to 40 IHOP restaurants to acquire and grow small chains that offer healthy food.

But as IHOP/IHOb continued tweeting about its unexplained name change, things "kept getting weirder", as one Arabic speaker said.

When a tweeter named Patrick begged for answers, IHOP responded: "batience, Batrick, batience!"

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