IHOP Changes Name to IHOb in ploy to bring in more customers

Stock Image  Flickr

Stock Image Flickr

Elsewhere, IHOP's new "Ultimate Steakburgers" are available with unlimited fries and a drink starting at $6.99 at participating locations.

Burger King edited its logo on Facebook to reflect the words "Pancake King" sandwiched between pancakes instead of burger buns, in a taunt at IHOP's name change to IHOb - International House of Burgers.

The name change may be daunting for IHOP fans, but they shouldn't worry. "Like that, but our cheeseburgers are still better".

The snarky critiques weren't only limited to restaurant chains, either. With the attention IHOb is getting around social media, it has become one of the hot topics the past few days. "So we said that's great, we agree with that approach, obviously, and we subsequently hired them". "That was a well executed communication strategy".

It was a marketing strategy and publicity stunt combined on the part of IHOP. It's interesting that they are still revealing details in pieces to keep the interest up.


"Burgers are a quintessential, American menu item so it makes ideal sense that IHOP... would go over the top to create a delicious line-up of quality burgers", said Nevielle Panthaky, the chain's culinary chief. It is not a permanent change though as it is just IHOP's way of introducing new items to its menu.

Currently, Rebelez says, breakfast food makes up about 65% to 70% of orders at the chain.

I've stopped in IHOPs all over the country, reassured by the fact that my breakfast of champions, my most important meal of the day (no matter what time of day) would be just as delightful and just as tasty as always.

IHOP seems to be hedging its bets by saying the IHOb name is "for the time being", suggesting the effort may be more of a marketing ploy rather than a true rebranding campaign.

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