Burgers behind IHOP name change

Chicago Illinois

Chicago Illinois

IHOP changed its name to IHOb this week as the company aims to advertise for its new selection of burgers - a shift for the sit-down chain known for its breakfasts. Although many guessed it stood for a breakfast food like biscuits, bacon, butter, or even more plausibly, breakfast, IHOP has revealed that the "b" in IHOb stands for "burgers", and that the change is only temporary. "For burgers", the company's Twitter bio now reads.

IHOb tweeted the announcement in a video shortly after 8 a.m. IHOP has changed its name to IHOB, and the restaurant announced Monday that the "B" stands for "burgers". Among the burgers now available are Big Brunch, Cowboy BBQ, Mushroom Swiss, Jalapeno Kick and Mega Monster.


For a limited time at participating locations, the new burgers will be available to customers with unlimited fries and a drink for $6.99, and will be served morning, noon and night. The two were combined in 2007 under the Dine Brands Global name and make up more than 3,500 restaurants worldwide.

According to the restaurants website, IHOP traces its roots back to the opening of the first International House of Pancakes restaurant in 1958 in Toluca Lake, Calif.

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