Apple to unveil latest software updates at WWDC conference

Bloomberg says Apple will unveil ARKit 2.0 new Apple Watch models and more at WWDC

Bloomberg says Apple will unveil ARKit 2.0 new Apple Watch models and more at WWDC

The 2018 Worldwide Developers Conference (WWDC) is set to kick off on Monday, and ahead of the event, Apple has started decorating the McEnery Convention Center in San Jose, California, which is where the venue for the conference. The Cupertino company typically uses WWDC to show off the new features coming to iPhone, iPad, Mac, and Apple Watch. We don't yet know much about the update, likely to arrive as macOS 10.14, but Bloomberg notes that the focus will be on integrating the software more deeply with iOS.

According to Bloomberg Quint's report, the new Apple initiative will be dubbed Digital Health and will offer a series of tools to help iOS users monitor the amount of time they spend on their smart devices.

The digital wellbeing movement has gone into overdrive in recent months.

Also look for iOS performance improvements, more ways to use NFC technology, some redesigned basic apps like Stocks, and most importantly, Animoji news.

One problem is the sheer number of devices that Apple sells. In January, two major shareholders wrote a letter to Apple asking the company to add more parental controls and to study the impact of excessive iPhone usage on mental health.

Ahead of official announcement, today we have got a screenshot of iOS 12 update screen revealing some of its key features and existence of iPhone SE 2, The update screen reads, "iOS introduced a lovely new design theme, new notification, always on display, a new control center, new Animoji for iPhone X and iPhone SE 2 and more". And if you happen to own an Apple TV (second-generation or later), the keynote will be available via Apple TV through the Events app. Last year's iOS 11 was all about bringing MacOS-like productivity features to the iPad, such as a file manager app and the new dock that can hold up to 16 icons (apps or folders).

The new features are likely to remind users to take regular breaks from using their iPhones for prolonged periods and provide breakdowns for how much time is spent using each app. It's reportedly working with Pinterest and Snapchat to launch its new ad product, and it's entirely possible that it debuts at WWDC. In April, it poached a top Google executive to lead its machine learning and AI efforts. It didn't catch on, and Apple has scaled back its advertising ambitions since then to focus on ads in its App Store.

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