Alexa Is Coming to Your Hotel Room

Amazon’s Alexa is coming to Marriott hotel rooms

Amazon’s Alexa is coming to Marriott hotel rooms

"Customers tell us they love how easy it is to get information, enjoy entertainment, and control connected devices by simply asking Alexa, and we want to offer those experiences everywhere customers want them", said Amazon VP Daniel Rausch.

Alexa for Hospitality is available to hotels, vacation rentals, and other hospitality providers starting today, with Marriott International signed up to deploy the service across its hotel portfolio this summer.

Alexa Hospitality turns Echo into a sort of in-room butler and lets guests contact the concierge, room service or housekeeping. However, hotels can use Alexa for Hospitality to "measure engagement through analytics and adapt services based on guest feedback", Amazon said.

Amazon notes that hotel managers, for example, would be unable to listen to what guests say to Alexa or its replies.

"Marriott has a long track record of innovating for our guests, and we're thrilled to be among the first to offer Alexa for Hospitality", says Jennifer Hsieh, VP Customer Experience Innovation at Marriott International.

Alexa for Hospitality will also soon support the ability for Amazon customers to temporarily connect their Amazon account to the Alexa-enabled device in their room. Amazon Echo owners spend an average of US$1,700 (RM6,805) a year on Amazon, more than the US$1,300 (RM5,203) Amazon Prime members are estimated to be spending a year on the e-commerce site, CNBC reported earlier this year, citing a report by Consumer Intelligence Research Partners. But guests can't shop at Amazon until they're able to log in with their account. They will also be able to control the available Skills and update the hotel's information when needed.

To make Alexa work great with large number of hotels, Amazon has designed Alexa for Hospitality to work with existing hotel technologies.

Features developed by DigiValet, Intelity, Nuvola, and Volara allow guests to make requests like "Alexa, order wine", or "Alexa, book a spa appointment", with requests routed to hotel property management systems.

Alexa can also be configured to allow guests to control in-room technology features, like lights, thermostats, blinds and TV or radio preferences.

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