After teasing a name change, IHOP says "b" is for burgers

IHOb will still serve pancakes. Sissi Cao for Observer  Getty Images

IHOb will still serve pancakes. Sissi Cao for Observer Getty Images

The "B" in question, of course, was that at the end of world renowned pancake emporium IHOP's announced new moniker, IHOB.

"We're flippin' from pancakes, pancakes, pancakes to burgers, burgers, burgers", the company announced on Monday, announcing the shift that it teased by mentioning a looming name change last week.

A&W, Whataburger, Chili's and Denny's piled on with facetious name-changes and gibes about the new IHOB's burgers.

Other than the Twitter handle, IHOb didn't reveal details about its rebranding, including the cost or how it would affect more than 1,750 IHOP restaurants worldwide. The "B" doesn't stand for breakfast, nor does it stand for anything that you'd likely want to eat for breakfast, or-let's be real here-at an IHOP at any time of day.

The "b", it seems, stands for burgers.

In response, the Wendy's Twitter account burned IHOP so hard its burgers will probably be inedible for a while, and Waffle House subtweeted the name change with a passive aggressive quote from Bruce Lee.

"The change, in fact, celebrates the debut of the brand's new Ultimate Steakburgers", the company said in a press release about the seven new all-natural burger varieties.


The new burgers are available with unlimited french fries and a drink for $6.99.

Rebelez said that bringing burgers to an iconic restaurant like IHOP was a "fantastic combination".

The American chicken chain put IHOP on blast by showing example sketches of what they could change their name too, but in the caption, they opted to "stay true to our roots".

Whataburger's Tweet may win the internet Monday.

Burger King took it a step further and altered its logo on all its social media platforms to "Pancake King".

Texas-based Whataburger was one of the first companies to chime in on the name change.

Naturally, other restaurants and brands also had some fun at IHOb's expense.

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