Whole Foods sales items get even cheaper for Amazon Prime members

Amazon cuts Whole Foods prices for Prime members

Amazon cuts Whole Foods prices for Prime members

Amazon, which purchased Whole Foods previous year, is offering its Prime members an additional 10% off sale items when they shop at Whole Foods. "Well they are, if they only buy the handful of good deals on the card and nothing else", said David Livingston of DJL Research, a grocery industry market research firm. That service is now available in 10 markets (Seattle is not among them).

Amazon had hoped to integrate Prime into all of its Whole Foods stores earlier this year, but the effort has been hindered by technical difficulties, some of which are related to the company's point of sale systems at checkout, according to an employee not authorized to speak publicly.

The new Whole Foods offerings will expand the universe of Prime benefits and help keep customers in Amazon's ecosystem for mutually beneficial results.

"This new Prime benefit at Whole Foods market is a ideal pairing of healthy and delicious food at even more affordable prices", said Cam Sibay, Vice president, Amazon prime. Mackey is confident about Prime convincing the shoppers regarding their doubts about its "Whole Paycheck" reputation which is a reasonable option for their many purchases.


Prime members scan an app or input their phone numbers at checkout to receive the discounts. If Amazon could get all of those Prime customers to start shopping at Whole Foods, it "would become one of the top 5 grocers in the country", Ladd said.

The 28 Whole Foods locations in the Sunshine State are rolling out Prime discounts on Wednesday.

Even without the discounts, Amazon and Whole Foods have cut prices for all customers on hudreds of grocery staples and fresh food, the company said.

Inc and Whole Foods Market are up to a surgical strike in the already savage grocery price war. But you'll need to be a Prime member to get the deal.

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