Walmart adds Lord and Taylor brands to its website

Walmart Goes Upscale, Offering Lord & Taylor Brands

Walmart Goes Upscale, Offering Lord & Taylor Brands

Walmart is set to launch online sales of luxury retailer Lord & Taylor's products as part of a recently revealed partnership created to give both companies a new digital edge.

Yes, the odd couple marriage between Lord & Taylor and Walmart.com, expected to debut in the coming weeks, will pull together some disparate brands.

Those include Tommy Bahama, Vince Camuto, Miss Selfridge and Lucky Brand.

The two companies declined to disclose financial details of their partnership, like how the revenue would be shared for each piece of Lord & Taylor clothing sold on Walmart.com.

Walmart is competing with Amazon, which is poised to become the No. 1 apparel retailer in the USA later this year.


Walmart store customers have a median household income of about $48,000, below the $56,000 of its website customers and the $85,000 median income of Amazon shoppers, says Craig Johnson, president of the retail group Customer Growth Partners. These items will be available for customers that head over to the flagship online store for the retailer.

Walmart notes that customers shopping for Lord & Taylor goods via its online store will be able to narrow searches down by different categories. "The next step is the launch of the Lord & Taylor flagship store, which introduces exciting new premium brands to our customers". To distinguish Walmart.com's premium shop, a "Premium Brands from Lord & Taylor" header will run across each premium brand page. Orders $35 and up will be eligible for free two-day shipping. A separate tab will house Walmart's Everyday Brands, which will be "part of Walmart.com's broader fashion destination". Customers can shop fashion on Walmart.com by visiting Walmart.com/fashion.

Meanwhile Lord & Taylor, which is battling years of declining mall traffic, is hoping to get a sales boost through the new partnership.

Like many other United States department stores, Lord & Taylor is trying to cut physical costs while expanding online revenue. It is part of the Hudson's Bay Company brand portfolio.

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