Woman tries to trade vehicle for Necco Wafers stock

Worried candy lovers are hoarding Necco wafers

Worried candy lovers are hoarding Necco wafers

Katie Samuels, 23, offered to trade her Honda Accord for some Necco Wafers that are soon to be discontinued.

Last month the 170-year-old New England Confectionery Co. announced it may be closing its Revere plant in MA, and since then there has been a surge in sales as consumers and sellers started hunting down and hoarding whatever Necco candy they can find, including Mary Janes, Clark Bars, Squirrel Nut Zippers, and Sweethearts, the heart-shaped Valentine's Day sweets.

Necco, which has produced the sweets since 1847, says sales have jumped since the Globe first reported their financial troubles.

The Boston Globe reported last month that Necco - the New England Confectionary Co. - would lay off most of its workforce. "I knew it was kind of a silly thing to say, but I'm serious".


"Necco sales spiked more than 50 percent".

CandyStore.com reports that sales of Necco brand products sharply increased after the company's announcement as consumers began "panic-buying" according to the Washington Post.

"Candystore.com did consider her request - but ultimately made a decision to pass on her offer".

But if their desperately brilliant bid for a buyer succeeds, NECCO's "Wafer-mania" will join the Great Twinkie Rush of 2012 and the Saga of the McRib in the pantheon of history's greatest marketing gimmicks. "I will do my best to get back to you all".

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