Instagram Introduces New "Focus" Camera Format

First look at Instagram Nametags its clone of Snapchat QR codes		
	Josh Constine

   	1 day

First look at Instagram Nametags its clone of Snapchat QR codes Josh Constine @ 1 day

The new feature lets you focus on the face of the person or object being clicked and softly blurs the background.

With the above, Instagrammers on iOS get another feature - the @mention sticker - which makes it "even easier to connect with friends" in stories.

There you should see a new QR scanner button at the top left, in-between the stories archive and bookmarks icons. You can also rotate, scale and place your sticker wherever you'd like. No word on if Instagram is whitelisting specific devices, if the compatibility is based on specs, or why this feature might be limited to a number of handsets.

After you take the photo, you can do the usual creative stuff like add filters, stickers, text or whatever it is that you usually do in your Instagram Stories. The Nametags feature was first spotted in mentions in the Android APK code last month, but it is only now being seen on the app's front-end. If you're the David Attenborough of nightclub videography, Instagram Focus will be a godsend; all the better for capturing ill-advised karaoke and drunk-eyes.

The new feature is available now in the most updated version of the Instagram app. Focus is nestled right next to superzoom, so swipe to find it and then take a photo with either the front or back cameras.

The feature is available on iPhone SE, 6S, 6S+, 7, 7+, 8, 8+, X and select Android devices. The new feature will not just be reserved to the rear camera, though, with users also being given the opting of applying the blurred-focus effect to selfies. There's no option to tap-and-hold to save photos, and the only real way is to screenshot your feed and crop it.

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