Amazon just made Ring's smart doorbell a lot cheaper

Amazon Completes Ring Acquisition, Slashes Price On First-Gen Video Doorbell To $100

Amazon Completes Ring Acquisition, Slashes Price On First-Gen Video Doorbell To $100

The deal to acquire Ring is reportedly worth more than $1 billion, making it one of Amazon's largest acquisitions in history.

Amazon marked the close of the deal by slashing the price of Ring's original video doorbell from £159 to £89, a move that it is expected to be the first of many across Ring's product line.

Ring will still operate independently out of its Santa Monica headquarters, and CEO Jamie Siminoff says the company's main goal is to reduce crime. "The entire Ring team is excited to continue working hard to create products and services that bring real benefits to people's lives and build safer communities for all our neighbors".

Lifetime purchase protection: If your doorbell gets stolen, we'll replace it, for free!

As of today (April 12), you can buy the video doorbell for $99.99 at Amazon. But for Amazon, Ring provides a popular and trusted brand that will aid its push into customer homes, from Alexa devices to in-home deliveries, which is seen as the next big thing in online retail.


"We're excited about their work, their products and their mission, and look forward to teaming together to keep delighting customers". This specific smart doorbell comes in 'Satin Nickel,' 'Polished Brass,' 'Antique Brass,' and 'Venetian Bronze.' There's also the Video Doorbell Elite, but it'll set users back by $499.99.

Just ask Alexa to show Cloud Cam's live view on your Fire TV, Fire Tablet, Echo Show, or Echo Spot for a quick way to see what's happening in another room.

Amazon's Cloud Cam is yet another product under the company's direction that is, in many ways, a competitor of Ring and Blink.

"Ring's talented team has invented home security products and services that customers love", said Dave Limp, SVP of Amazon Devices and Services.

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