Google latest giant after Facebook to take action against cryptocurrency ads

Google headquarters in Mountain View California

Google headquarters in Mountain View California

In January, Facebook took a similar step by blocking advertisements for cryptocurrencies.

According to the document, ads related to "cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice)" will no longer be allowed on Google's AdWords platform. Bitcoin, the largest cryptocurrency by market value is traded all over the world which has got huge ads on the internet.

Under the new policy, the company will ban ads for unregulated or speculative financial products like binary options, cryptocurrency and financial spread betting among others. Right now, Google queries for terms like "binary options" and "buy bitcoin" produce four ads at the top of the results.

Facebook, Google's primary rival for ad dollars, banned ads for cryptocurrencies in January.


The company said it down more than 3.2 bn ads that violated its advertising policies in 2017, as well as blocking 79m ads in its network that attempted to send users to malware-laden sites.

Of the 1.7 billion ads, 79 million were attempting to send people to malware-laden sites - Google removed 400,000 of these unsafe sites past year.

Along with its accelerated push against misleading content, Google pulled 79 million advertisements previous year that lured clickers to websites with malware. In addition, Google banished 320,000 online publishers for violations like showing Google-supplied ads alongside inappropriate or controversial content, he said.

Bad ad practices that Google worked to stop include phishing scams to fool you into revealing personal information like passwords and account numbers, links to sites that try to trick you into installing malware, ads placed along news stories copied from legitimate news sites and violations of some Google ad privacy requirements. In fact, after expanding our policy against risky and derogatory content in April 2017 to cover additional forms of discrimination and intolerance, we removed Google ads from 8,700 pages that violated the expanded policy. Last year, the web giant and Facebook collectively took roughly two-thirds of U.S. digital ad revenues.

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