Salesforce investing $2 billion in Canada, as US tech firms head north

Trudeau unhurt in California motorcade accident, but at least 3 injured

Trudeau unhurt in California motorcade accident, but at least 3 injured

His first meeting is with Salesforce CEO, Mark Benioff, and other tech leaders at the Salesforce offices in San Francisco.

Amazon is in the process of identifying a location to build a massive new second headquarters and has shortlisted 20 cities, including Toronto, the only non-U.S. city to make the list. He will then visit the AppDirect offices to meet with employees.

"Any investment in Canada would be a great thing and obviously it would be a significant boon for anyone who got it", Trudeau said. The 19 USA cities on the list include Chicago, Boston and NY.

Ahead of Mr. Trudeau's visit with Salesforce, the company said Thursday it would invest $2 billion over the next five years in its Canadian business aimed at boosting its headcount and expanding its office footprint to reflect its growing customer base in the country.

Mr. Trudeau described his meeting with Mr. Bezos as the latest in a multiyear effort to encourage the company to invest more in Canada.

While in San Francisco, Trudeau has been touting Canada's tech talent and virtues as a technology hub.


Trudeau is also capitalizing on a less-than-favorable immigration environment in the US, where President Trump is threatening to pull out of NAFTA and pushing an "America first" agenda at the expense of people born elsewhere. But he said Canada's education system, pro-business climate and access to worldwide markets through trade deals have been enough to lure large technology companies such as Google, Facebook and Microsoft in the past, not tax breaks and subsidies.

Canada is making the case that it's a friendlier place for immigrants and is offering a two-week fast track called global skills visa for some foreign workers.

Facebook Inc said it would expand its artificial intelligence research lab in Montreal, where Microsoft Corporation also plans to double the size of its research lab, in September.

Market research firm IDC predicts that Salesforce's ecosystem of customers and partners in Canada could create more than 28,000 new jobs and $17 billion Dollars in new business revenue by 2022.

Trudeau has a delicate balancing act in front of him.

CEO of consultancy company MetaVRse highlighted last week during a discussion about the future of augmented and virtual reality industries in Canada that only homegrown investors can keep the profits in AR and VR industries from seeping across the border. Trudeau is out to attract investment from USA businesses while ensuring that they don't lure too much talent away from the local players.

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