Facebook losing younger users to Snapchat in the UK

Facebook to lose HUNDREDS OF THOUSANDS of young Brits in 2018 – here's where they're all going

Facebook to lose HUNDREDS OF THOUSANDS of young Brits in 2018 – here's where they're all going

Two million people under the age of 25 will stop using the social network this year, research firm eMarketer predicted.

Around two million kids in the United Kingdom aged between 12 and 17 will use the social network regularly this year, or 71 per cent of that age group, analysts predict.

EMarketer said United Kingdom trends were closely tracking those in the U.S., where Snapchat set to gain the most new users in the coveted 12 to 17 age bracket this year.

The number of Facebook users in the USA aged 11 and younger is also expected to decline by 9.3 per cent over the year.

"Facebook will lose 2 million users ages 24 and younger this year", eMarketer estimates.


The statistics are equally true in the United States, where for the first time ever fewer than 50% of teenage internet users will log in to Facebook at least once a month.

The site's overall user base continues to grow, however, thanks to its increasing popularity among older people.

eMarketer principal analyst Debra Aho Williamson said: "Snapchat could eventually experience more growth in older age groups, since it's redesigning its platform to be easier to use". "This latest forecast indicates that it's more than a theory".

However, where as in the past Facebook-owned Instagram has been successful in attracting many of those younger social media users, that's not expected to be the case in 2018.

According to the report, Instagram is expected to gain roughly 1.6 million young users up to 24 years old, but Snapchat will get the upper hand. The social network is expected to reach 169.5 million U.S. users this year, marking just a slight increase of almost 1 percent compared to 2017. And whereas it's been able to rely on platform shifters being hoovered up by Instagram, there are now some early signs that younger social networkers are being swayed by Snapchat.

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