David Beckham launches a beauty brand

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The British soccer hero and full-time handsome person began teasing the collection, which launches February 1 exclusively at Harvey Nichols, on the brand's Instagram account Tuesday, showing men with a variety of hair situations - from waist-length waves to that one hipster haircut and even a handlebar mustache - using the line.

"I'm so excited to finally share House 99 with everyone around the world", Beckham said in a statement.

David Beckham, purveyor of the man bun, is officially cementing his status as a male beauty icon with the launch of his men's grooming line, HOUSE 99.


Inspired by the various styles of David Beckham, the House 99 brand gives rise to a range of 21 products (including beard oil, beard and hair balm, hair pomade, tattoo moisturizer, face moisturizer) with formulations based on quinoa and spirulina. House 99 is here to support men, to give them the tools they need to create whatever look they are going for. For this reason, Beckham has been deeply involved with the creation of the line, from the formula to the product name, design, and packaging, all to help the collection mirror his own style rituals and deliver grooming excellence.

The brand has been in development for the last two years and is already tipped to take over the burgeoning men's grooming market. But unlike numerous male grooming products on the market right now, the packaging has a black and white aesthetic that is certainly less gendered.

According to GQ, the House 99 brand was named in reference to the year 1999, an incredibly significant year in Beckham's life. The word "HOUSE" reflects Beckham;'s goal to create a community of grooming aficionados to share style tips with, while the number "99" which he has tattooed on his hand, is the year he married wife Victoria Beckham, his first son Brooklyn was born, and his team Manchester United won the treble.

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