Our Favorite Gear Brands Are Already Using Pantone's Color of the Year

This image provided by the Pantone Color Institute shows the Pantone Color of the Year for 2018 called

This image provided by the Pantone Color Institute shows the Pantone Color of the Year for 2018 called"Ultra Violet

Pantone announced Pantone 18-3838, Ultra Violet, as the Pantone® Color of the Year 2018.

In a press release issued Thursday morning, Pantone described the hue as a "dramatically provocative and thoughtful purple shade", that "communicates originality, ingenuity, and visionary thinking that points us toward the future". Pantone dubbed the blue-based purple next year's Color of the Year citing its ties to the cosmos and the intrigue and discoveries that lie ahead in the year to come.

No word of politics in Pantone's 2018 selection, however.

One of the hottest color trends this year was millennial pink.

The rich purple is a strong departure from the fresh, grassy color that Pantone chose past year called Greenery-a shift that was completely intentional.


"As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings", said Laurie Pressman, Vice President of the Pantone Color Institute. Pantone's website already lists dozens of Ultra Violet-colored products ranging from furniture to earrings and even an espresso machine.

The Pantone Color Institute's executive director, Leatrice Eiseman had this to say: "Weare living in a time that requires inventiveness and imagination". You're guaranteed to see this color popping up in home design and interiors.

"There is a sense of optimism and confidence in this color", Murphy said. "For a regal, energizing look, pair it with lighter, contrasting blues and terra cotta oranges".

Above, a home office rendered in Behr's King's Court paint.

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