YouTube to promote United States concert tickets on artist videos

Above YouTube Live shows

Above YouTube Live shows

Starting today through YouTube, you'll be able to more easily find out if your favorite musicians are on tour, along with the specific dates and locations of each stop.

YouTube and Ticketmaster have just announced a partnership that will enable fans to purchase tickets and view tour information directly on artist's YouTube pages.

The feature will be live today for some participating artists, and will be rolled out to all artists that sell tickets through TicketMaster over the next few months.

This new feature is only available to artists with upcoming gigs in the USA, though there are plans to expand it internationally. The company also hints this is the first of other planned features focused on artist-to-fan connections, but it didn't detail those plans.

This integration isn't exclusive to YouTube, however - Ticketmaster also works closely with Spotify, the current king of music streaming. Apple Music, meanwhile, tried and failed in artist-to-fan connections with Connect, a social feed for artist updates.


The new ticket system comes by way of a partnership with Ticketmaster.

YouTube, owned by Google, is the world's largest video-hosting platform and the web's second most popular site (after Google).

It's worth stressing here that this doesn't mean tickets will be available next to any music-related video on YouTube - those grainy fan-shot clips won't be used to sell tickets to the next gig on a tour. We reached out to YouTube for more information about the business arrangement between the companies, and were told: "we don't disclose the terms of our deals".

If you've ever been watching a music video and thought "I'd love to see them live", YouTube has your back. The listings appear in a new section underneath the video description on the official videos on their channels, on both desktop and mobile apps.

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